Should you focus on writing a quality blog post or creating as many articles as possible?
It is the most struggle question that beginner bloggers face. It is not an easy question to answer.
So what should you do? Let's find out.
How Do You Feel When Reading a Quality Article?
Let's say you are looking for information on how to use Ahrefs effectively. You find an article about it. And that article provides all the information you need.
You feel that the time you spend reading that article is worthwhile. And because it meets your needs, you might consider subscribing to the blog to read other posts in the future.
So What About a Low Quality Post?
Completely wasting time.
You regret the time you spend without getting the desired information. Tell yourself that you will never go back to that blog.
So is Quality More Important?
In some ways, yes.
People just want to read quality articles. Everyone is busy, their time is limited so no one wants to waste time on junk posts.
Quality post will solve readers' problems. Think about it, the purpose of each article is to solve a problem or convey a certain message. Never write articles that forget that goal.
But Quantity is Also Important
When it comes to ranking game, quantity is also an important factor. The more high-ranking posts, the more traffic you'll gain.
You can't just write a few articles and get hundreds of thousands of monthly readers.
HubSpot also shows the importance of quantity, blogs that create posts more often will have higher traffic.
Quality's Pros and Cons
A quality article will provide everything for reader's needs. If that article solves their problem, they will subscribe to your email list to read your other posts in the future.
They will be potential customers if you sell products. Your posts have gained their trust. So they are ready to buy your products.
Your Blog Will be Promoted for Free
People often share quality posts. Especially those articles that solve their problems properly, creating empathy for them. They also want to help people who have similar problems so they will share your article.
As a result, your article will get more views and your blog will be popular, but you will not spend a penny to promote.
Many Opportunities for Cooperation
When your blog has many views, you will get many opportunities to collaborate with other bloggers. Your blog has become well known in your field, many people want to work with you. That's how you take your blog to the next level.
Good quality writing takes a lot of time to create. That time is spent researching the topic of the article, planning the writing.
You cannot create many such quality posts unless you have a big team. But that also leads to greatly increased costs.
Quantity's Pros and Cons
More Opportunities to Rank High on Search Engines
That's for sure. The more articles you post, the more opportunities you will appear in the top positions of the search engine. At that time, your blog will get more views.
Adversely Affecting the Quality of the Article
Many quality articles are hard to accomplish. It is a trade-off. But as mentioned above, you can do it by outsourcing but only if you have a big budget.
How to Write a Lot of Articles But Still Have Good Quality?
So between quality and quantity, which one should I choose? Both. I mean not exactly both. I will create quality articles in a consistent schedule. In fact, I usually write 5 articles per week whenever I start a new niche site.
How can I do it?
1. I Read a Lot
How can reading a lot will help me to create more quality post?
Reading a lot helps me gain knowledge on a topic. Every time I need to write an article on that topic, I don't need to spend time studying more, the entire knowledge is in my head. All I do is take them out of my head and print them into letters. You will save a lot of time.
Not only saving time but reading a lot also helps me write better articles. The knowledge I write is drawn from reputable blogs, good books. They make my writing more authentic.
Every day I spend at least two hours consuming knowledge from blogs and books on the field in which I write blogs.
2. I Do In-Depth Research
As I said, I read a lot about the field that I write. But for some special articles, I'm also willing to do more research while writing. The ultimate goal is still to create the best quality article possible.
I think that I spend time writing articles, I have to make it meaningful.
3. I Put Myself in My Audience's Shoes
Understanding audiences is one of the ways to create quality posts. After all, you write for your audience to read. Only when you grasp the reader's psychology, you can create content that satisfies their needs.
4. I Write Consistently
Writing consistently is an important point when you start a blog.
It helps you develop writing skills. The more you write, the better your writing will get, and you'll write faster.
Moreover, your blog will always have new posts regularly. This is what your readers expect. They will visit your blog regularly to read useful information from you.
5. I Know My Goal
I only have one goal when I write an article, which is to answer an audience question.
Because the only reason people read your post is that they are having a problem. In other words, they have a question they don't have the answer to. I will not publish my article until my post answers that question.
6. I Track My Result
No matter how good your skills are, there are always aspects that need to be improved.
Use Google Analytics or similar analytics tools to analyze the effectiveness of your blog. It shows you the articles that are highly effective or not through statistics. Through those analyzes, you know how to produce good posts as well as improve those that aren't.
For me, I will stick to writing content on a consistent schedule. Maybe you have a different choice, either focus on quality or focus on quantity. Anyway, whichever way you choose, you should know your point.